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Today’s Recruiting Daily Advisor Tip:

Tough to Fill Positions Require a Different Approach

Topic: Candidate Pools and Proactive Recruiting

In yesterday’s Advisor, we talked about how some positions just seem impossible to fill, and we provided some tips for getting more applicants for these roles.

But that was just the beginning—here are even more tips for recruiters who have tough-to-fill vacancies:

  • Don’t ignore current employees. Current employees can be a resource in multiple ways. First and foremost, if open positions are not being marketed to existing employees, consider whether this might be a way to get more interest from within the organization. Of course, hiring from within means you now have another vacant position to fill, but the position left vacant may be at a level that is easier to get applicants. Employees can also be a great source of applicant referrals—especially if you provide a referral bonus. A referral bonus can be a way to get employees thinking like recruiters and taking the time to provide referral information they may not have otherwise considered.
  • Consider actively pursuing passive candidates. Passive candidates are those who are not actively job hunting but who may be open to switching jobs. The key is to find them and initiate contact. Social media is a good place to start. Employee referrals can be another way to connect with passive candidates.

Learn to use visual storytelling to communicate your employment brand. Start on Wednesday, June 29, 2016, with a new interactive webinar—All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready. Learn More


  • Reassess the pay and benefits on offer. Sometimes, the simplest thing really is the right answer. Sometimes, when a position is difficult to fill, it could be because the pay and/or benefits are not aligned with what the market shows to be an appropriate level for that position. If it hasn’t been done recently, do a market salary comparison to ensure that the pay level is appropriate and will attract the level of talent you’re searching for.
  • Review the external employer reputation. Does your organization have negative reviews on job boards or other forums where applicants research information about potential employers? Is this even something that has been reviewed internally? If not, it may be time to review such things and take the feedback into account. While there may not be much you can do to remove negative online comments, there are things you can do to counter it. Start by internally addressing any criticism—see if the comments have merit, and if so, do something about them to reduce the likelihood of having more negative comments in the future. Another action to take is to work on getting more positive press out there. Get employees and the public engaged in positive ways online so that these are the results people find when researching the organization. Last, but not least, consider actively working on improving your employer brand.

Some of these ideas are clearly more traditional, others less so. But if it means the difference between filling a role with a quality hire and letting a vacancy sit open for months on end, perhaps it’s worth considering all options.

Another newer recruiting tactic involves strongly communicating your employment brand via visual storytelling. In fact, when done correcting, can be HR’s most powerful weapon for communicating your employment brand story in a way that evokes a personal connection with potential candidates. Given that you have less than a minute to attract most viewers, you should consider strategically designed videos, which can effectively convey your message, your mission, and your organizational values in just seconds. 

Want to learn how to get started? Then join us for BLR®’s new webinar—All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready. In just 60 minutes, on Wednesday, June 29, you'll learn everything you need to know about using visual storytelling for building your employment brand.

Register today for this interactive webinar.


Your employment brand is crucial towards your recruiting efforts. Join us Wednesday, June 29, 2016, for a new interactive webinar, All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready. Earn 1 hour in HRCI Recertification Credit and 1 hour in SHRM Professional Development Credit. Register Now


By participating in this interactive webinar, you'll learn:

  • How to define your company culture, and 3 key questions you need to ask 
  • 2 factors that play a critical role in making your pitch “red carpet-ready” 
  • Strategies for setting your organization, and your story, apart from the rest 
  • Examples of award-worthy career sites and social media 
  • And more! 

Register now for this event risk-free.

Wednesday, June 29, 2016
2:00 p.m. to 3:00 p.m. (Eastern)
1:00 p.m. to 2:00 p.m. (Central)
12:00 p.m. to 1:00 p.m. (Mountain)
11:00 a.m. to 12:00 p.m. (Pacific)

Approved for Recertification Credit and Professional Development Credit

This program has been approved for 1 credit hour toward recertification through the Human Resource Certification Institute (HRCI) and 1 credit hour towards SHRM-CPSM or SHRM-SCPSM.

Join us on Wednesday, June 29, 2016—you’ll get the in-depth All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready webinar AND you’ll get all of your particular questions answered by our experts.

Find out more

Train Your Entire Staff

As with all BLR®/HR Hero® webinars:

  • Train all the staff you can fit around a conference phone.
  • Get your (and their) specific phoned-in or e-mailed questions answered in Q&A sessions that follow the presentation.

Find out more

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HR Webinar:
All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready

Join us on Wednesday, June 29, 2016, for an interactive webinar, All-Star Visual Storytelling for Recruiting: How to Make Your Brand Pitch Red Carpet-Ready.

You’ll learn:

  • How to define your company culture, and 3 key questions you need to ask 
  • 2 factors that play a critical role in making your pitch “red carpet-ready” 
  • Strategies for setting your organization, and your story, apart from the rest 
  • Examples of award-worthy career sites and social media 
  • And more! 

Plus, attendance earns 1 hour in HRCI Recertification Credit and 1 hour in SHRM Professional Development Credit.

Register Now
 
 
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Free Report:
21st Century Recruiting: Current Training on Best Practices

This special report is designed and organized to give you a solid foundation of best practices on which to train your recruiters and hiring managers as well as an up-to-the-minute overview of the latest innovations that will allow you to attract the best up-and-coming employees for your organization’s continued success.

Download Now
 
 
Featured Webinar
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Live Webinar:
LinkedIn for Recruiting: Leading-Edge Social Strategies for Securing Top Talent

Date: Tuesday, July 26, 2016
Time: 2:00 PM Eastern

Social media presents a unique and vast advantage for hiring managers looking for the most qualified job candidates IF you know how to properly—and strategically—use the right search tools!

There is an abundance of social media tools out there for boosting your recruiting efforts, but for most recruiters, LinkedIn a is the most powerful.

However, most HR professionals only scratch the surface when it comes to how they’re using this powerful site. If you don’t know what each type of LinkedIn search can do, and more importantly, how to use LinkedIn to develop a genuine network for your company and brand, you’re going to be left in the dust.

You won’t want to miss our live webinar July 26 when presenter Jean L. Serio, LinkedIn, Social Media & Content Marketing Consultant for Get Your Buzz On, will provide a hands-on, tactical look at how to build up your social media skills on LinkedIn. Ms. Serio will teach you how to leverage all the online tools at your disposal to find and land that super new employee.

In just 60 minutes you’ll learn:

  • The top 5 sites to become familiar with when sourcing job candidates online
  • All about LinkedIn — a tour of what it does well, what it doesn’t do well, and what’s changed since the last time you used it
  • Whether you should you pony up for a premium LinkedIn account
  • Techniques for proper job posting on LinkedIn
  • What candidates can tell about you from your searches, and how to avoid tipping your hand on your LinkedIn activities
  • How to use LinkedIn to help you create a better, more effective HR marketing plan
  • The importance of searching LinkedIn thoroughly
  • Tips and tools to augment your LinkedIn results to develop more robust candidate profile and contact information.
  • And much, much more!
Register Now
 
 
 
Sponsorship Advertisement
Sponsorship Advertisement

Free Report:
21st Century Recruiting: Current Training on Best Practices

This special report is designed and organized to give you a solid foundation of best practices on which to train your recruiters and hiring managers as well as an up-to-the-minute overview of the latest innovations that will allow you to attract the best up-and-coming employees for your organization’s continued success.

Download Now
 
 
 
 
 
Featured Webinar
Featured Webinar

Live Webinar:
LinkedIn for Recruiting: Leading-Edge Social Strategies for Securing Top Talent

Date: Tuesday, July 26, 2016
Time: 2:00 PM Eastern

Social media presents a unique and vast advantage for hiring managers looking for the most qualified job candidates IF you know how to properly—and strategically—use the right search tools!

There is an abundance of social media tools out there for boosting your recruiting efforts, but for most recruiters, LinkedIn a is the most powerful.

However, most HR professionals only scratch the surface when it comes to how they’re using this powerful site. If you don’t know what each type of LinkedIn search can do, and more importantly, how to use LinkedIn to develop a genuine network for your company and brand, you’re going to be left in the dust.

You won’t want to miss our live webinar July 26 when presenter Jean L. Serio, LinkedIn, Social Media & Content Marketing Consultant for Get Your Buzz On, will provide a hands-on, tactical look at how to build up your social media skills on LinkedIn. Ms. Serio will teach you how to leverage all the online tools at your disposal to find and land that super new employee.

In just 60 minutes you’ll learn:

  • The top 5 sites to become familiar with when sourcing job candidates online
  • All about LinkedIn — a tour of what it does well, what it doesn’t do well, and what’s changed since the last time you used it
  • Whether you should you pony up for a premium LinkedIn account
  • Techniques for proper job posting on LinkedIn
  • What candidates can tell about you from your searches, and how to avoid tipping your hand on your LinkedIn activities
  • How to use LinkedIn to help you create a better, more effective HR marketing plan
  • The importance of searching LinkedIn thoroughly
  • Tips and tools to augment your LinkedIn results to develop more robust candidate profile and contact information.
  • And much, much more!
Register Now
 
 

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