“Having strong marketing leadership is key to building on BLR’s reputation as a leading information provider to HR, Compensation, Safety, and Environmental professionals and taking the company to the next level,” said Robert Brady, founder and CEO of BLR. “Kathy is an accomplished and recognized leader with expertise with aggregation, original publishing, and packaging of content across multiple platforms as well as a deep understanding of subscription, e-commerce, and advertising revenue models.”
As CMO, Kathy is responsible for growing BLR’s market share and revenue, with a focus on expanding online media product lines. Most recently, she was CMO at OrderMotion, Inc, an e-commerce provider targeting small- and medium-sized online retailers. Prior to OrderMotion, Kathy was CMO of HighBeam Research. Her leadership helped to significantly grow subscription and advertising revenues and established HighBeam as the leading research engine on the Web. Prior to HighBeam, she was VP of Marketing at Inlumen (formerly known as NewsAlert), where her efforts helped the content syndication company culminate its sale to Pinnacor (now part of Dow Jones). As General Manager and VP of marketing at Office.com, Kathy drove the growth of its Individual.com division creating a top-10 news destination site as well as growing Office.com into a leading small and medium business (SMB) portal. Kathy was part of the founding team of AltaVista, serving as its publisher and director of marketing. She was instrumental in growing AltaVista from a start-up to a leading online brand for consumers and businesses, a top-five Internet property and a top-10 online media publisher. Kathy also served in marketing roles at Boston Technology, ran her own marketing company, and started her career in broadcast television. She has a BA in Communications from Boston College and serves on the Content Board of the Software and Information Industry Association (SIIA).
“Business & Legal Reports is widely recognized for its high-quality editorial, analysis, and training tools for the HR, Compensation, Safety, and Environmental markets,“ said Kathy Greenler Sexton, CMO of Business & Legal Reports, Inc. “I look forward to working with everyone at BLR and expanding on the great foundation this company and team have built to grow our market share and online services.”
About Business & Legal Reports, Inc. Business & Legal Reports, Inc. (BLR) is an award-winning publisher dedicated to supporting companies with up-to-date HR, Compensation, Safety and Environmental analysis, training, and regulatory compliance information. Founded in 1977 with a mission to provide executives and decision makers with reliable, easy-to-understand analysis of the ever-increasing and complex state and federal laws today, BLR delivers online services such as HR.BLR.com, Compensation.BLR.com, Safety.BLR.com, Training.BLR.com and Enviro.BLR.com as well as popular Web destinations for professionals such as the HRDailyAdvisor.com, SafetyDailyAdvisor.com and HRChallenge.com. BLR also publishes the highly-regarded state compliance services; What to Do About Personnel Problems in [Your State], Employee Compensation in [Your State], and Environmental Compliance in [Your State] as well as best practice newsletters, benchmark surveys, training materials, and books for more than 300,000 companies and their employees worldwide. For more information, contact BLR at www.BLR.com or call 1-800-727-5257.