New Brand Reflects Company’s Vision and Depth of Online Services
Old Saybrook, CT, September 29, 2009–—Business & Legal Reports, Inc. today introduced its new corporate logo and name, BLR®—Business & Legal Resources. The company will lead with the initials BLR in all of its marketing and business communications.
BLR® is the leading provider of employment, safety, and environmental compliance solutions. Today’s brand change coincides with the launch of a new corporate website at www.BLR.com that better reflects the company’s vision and depth of business resources.
The company, founded by Robert L. Brady in 1977, has evolved from originally selling only newsletters to a multifaceted product line that, today, is anchored by multiple online solutions to support compliance, training, and understanding of complex employment, safety, and environmental regulations.“The change from ‘Reports’ to ‘Resources’ is a small but symbolic change that reflects the evolution of our business. BLR has moved beyond newsletters and other so-called ’traditional‘ products, and we are now delivering award-winning business resources online,” said Robert L. Brady, CEO and founder of BLR. “These online business resources—compliance portals, our training platform, on-demand applications and media properties—reflect the current growth and future of the BLR business.”
“While the delivery of compliance information and training has evolved, what has not changed is how we build the core content our customers depend on day in and day out,” Brady added. “All of our compliance and training content is prepared and delivered by lawyers and industry experts in a plain-English format designed to be understood and used by non-lawyers for quick understanding and implementation. Our customers want to understand what laws they need to know, how those laws impact their organizations, and how to apply the appropriate tools and resources to adhere to them.”
BLR offers solutions for business owners, executives, employees, and managers of HR, compensation, safety, environmental, and training for all-sized organizations and industries, including:
About BLR®—Business & Legal Resources
BLR® is the leading provider of employment, safety, and environmental compliance solutions. BLR has been an acknowledged authority in covering state as well as federal law for over three decades, and employers know that they can count on BLR’s industry-leading compliance and training solutions to keep them out of legal trouble, avoid fines, and save money. BLR offers solutions for business owners, executives, employees, and managers of HR, compensation, safety, environmental, or training for all-sized organizations and industries. Simply put, anyone worried about how their local state agency or national DOL, OSHA, and EPA legal requirements impact their organization can benefit from BLR. For more information, please visit www.BLR.com or call 800-727-5257.