Kentucky recognizes the legal claim of invasion of privacy. There are four separate claims for invasion of privacy:
• Intrusion upon solitude or seclusion;
• Unreasonable publicity given to one's private life;
• Publicity that places one in a false light in the public eye; and
Appropriation of one's name or likeness (McCall v. Courier-Journal & Louisville Times Co., 623 S.W.2d 882 (Ky. 1981)).
In addition, Kentucky law expressly recognizes that a person has property rights in his or her name and likeness that are entitled to protection from commercial exploitation. This right does not expire upon death (KY Rev. Stat. Sec. 391.170).