Missouri allows individuals to sue for invasion of privacy (Sullivan v. Pulitzer Broadcasting Co., 709 S.W.2d 475 (Mo. 1986)). Courts in Missouri have discussed the following four potential types of invasion of privacy:
• Intrusion on one's seclusion or private affairs;
• Public disclosure of embarrassing private facts;
• Publicly placing one in a false light; and
• Appropriation of one's name or likeness.
A state appeals court allowed an employee to proceed to trial on a “false light” claim when he alleged that the company listed him as the registrant on a controversial new website after he had left employment there (Meyerkord v. Zipatoni Co., 276 S.W.3d 319 (Mo. Ct. App. 2008)).