Common law. Utah recognizes all four common-law invasion of privacy claims:
• Intrusion upon solitude or seclusion;
• Public disclosure of private facts (e.g., unreasonable publicity given to one's private life);
• False light privacy (e.g., publicity that normally places the other in a false light before the public); and
• Appropriation of one's name or likeness (Cox v. Hatch, 761 P.2d 556 (Utah 1988)).
Identity abuse. In addition, Utah law makes it a crime to abuse an individual's personal identity. Under the law, the personal identity of an individual is abused if it is used without the individual's consent in an advertisement in a manner that expresses or implies that the individual approves of or endorses the specific subject matter of the advertisement (Utah Code § 45-3-3).