Iowa Advertising laws & HR compliance analysis

Iowa Advertising: What you need to know

The Iowa Civil Rights Act prohibits employers from directly or indirectly advertising or in any other manner indicating or publicizing that people of any particular age, race, creed, color, sex, sexual orientation, gender identity, national origin, religion, or disability are unwelcome unless on the basis of the nature of the occupation. If a person with a disability is qualified to perform a particular occupation by reason of training or experience, an employer cannot use the nature of that occupation as the basis for discriminating practices (IA Code Sec. 216.6).
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The Act covers employers with four or more employees. (Members of the employer’s family are not counted as employees.)
An employer, employment agency, or its employees, servants, or agents may offer employment or advertise for employment to only the disabled, when other applicants have available to them other employment compatible with their ability which would not be available to the disabled because of their disability. Any such employment or offer of employment shall not discriminate among the disabled on the basis of race, color, creed, sex, sexual orientation, gender identity, or national origin
Exceptions. An employer may advertise for a certain characteristic that may exclude applicants of a certain protected category if it is a bona fide occupational qualification (BFOQ) reasonably necessary for the normal operation of the business. It is permissible for religious organizations to advertise jobs indicating a BFOQ relating to a bona fide religious purpose.

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